Description

This is the definitive course on personal branding. My name is Dekker Fraser and I was a Global Brand Manager for Sony PlayStation.

I have over 175,000 students on Udemy and I was a VP of Marketing for a Google accelerator startup. I was a college marketing instructor, and I studied branding at the #1 business school for marketing. This is where the father of marketing himself, Philip Kotler, teaches.

I ran a massive, multi-million dollar global branding campaign, and I had my brand reviewed by the #1 influencer on YouTube. I also coached people on their personal branding and marketing.

This course teaches you how to develop a personal brand. It’s based on my personal experience in brand management, research from Harvard and Stanford, and concrete case studies in personal branding. What makes this personal branding course unique is the combination of all of these: the direct experience of a global brand manager for world-class brands and startups, the highest levels of academic business school research, and anecdotal case studies on successful personal branding.

I’m giving you the strategies, tactics, and nitty gritty executional details of building your personal brand. I’m also gonna throw in some quick brand building hacks.

• Personal Branding

• Personal Brand Building Hacks

• Personal Branding Tactics

• Personal Branding Strategies

• Personal Branding Execution Details

• MBA Level Brand Planning

Let’s get branding!

Sincerely,
Dekker Fraser, MBA
Personal Branding Instructor